“Life” by Keith Richards is one of the years most anticipated autobiographies and Promise Promo has had the chance to work on some merchandise for its release. Orion Publishing Group asked us to create various items that would reflect the tone and feel of the book. Products produced were guitar plectrums; branded Zippo lighters, T-shirts, duffle bags, Sharpie markers, metal ashtrays, lanyard with a laminate.
The guitar plectrums were packaged in a metallic silver pouch. They were printed full colour in two positions and the pouch was branded with a full colour label. We engraved the Zippo lighters on both sides and put a full colour gloss laminate card sleeve around the presentation box.
The T-shirts were printed using a digital direct printing method. This type of printing is ideal for printing high detailed images and it is great for fast turn-around, low quantity items. Duffle bags were dye-sub printed. The metal ashtrays and Sharpie markers were printed with a two-colour print in one position. The lanyards were branded with a two-colour print and a full colour laminate.
