Branding Methods

branding

1. Screen printing
A Screen print is the application of a single colour at a time through a custom made stencil onto a flat or curved surface. Once the first colour has been applied, we then put down the second and subsequent colours.

Following ink application the product is passed through a drier at an appropriate temperature in order that the print ink becomes ‘cured’. Different inks are used for different surfaces, and it is this combination that determines the longevity with and stability of the finished print.

This method of branding is most appropriate for three dimensional objects made from plastics, wood, metal, textiles, glass and ceramics.

2. Acid etching
Very simlar to screen printing wiith the difference being that NO ink is applied through the screen but an abrasive acid chemical insted. This chemical will erode and affect the properties of the products finished surface leaving contrasting areas for light to reflect from, used for glass, metal, wood and ceramics.

branding

3. Tampo/Pad
The most effective way of applying up to 4 colour process onto flat, curved or recessed areas. Semi automated, carousel, or hand loaded, ink is applied from either a closed cup reservoir or open tray via specialized rubber. This in turn applys ink under correct pressure lifted from the plate, pre fixed, to the product held firmly via a jig. Your logo is then printed.

4. Hot foil blocking/embossing
This application literally punches your logo into the material you are branding. Usually used on leather or vinyl products like desk diaries or bags, products can be blind embossed where no colouration is involved or foil blocked where a coloured foil is pushed into the material at the time of embossing.

5. Engraving
Engraving will literally scratch into your chosen product leaving a permanent impression. Used for chrome or stainless steel, glass, crystal and wooden objects.

branding

6. Embroidery
A way of stitching your design into garments, bags, viny and other thin materials. Unlike screenprinting which will eventually fade, embroidery offers a permanent way of branding clothing. Used for clothing, textiles, thin PVC and other flat, thin or soft surfaces.

7. Jacquard woven
Mostly used for towelling products, this method of branding allows your logo to be woven into the product during production. This allows you to have full coverage designs even on large items like beach towels.

8. Transfer
Four colour process and litho process are output onto a viny material. Transfer is a little like the old water applied tattos. The transfer is then applied to your chosen item via heat application. Used on ceramics, glass, textiles, PVC and plastics.